Open X enjoys a winning Coca-Cola moment

Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis but handles most of the rest – and it’s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP [...]

By |2025-04-24T08:25:16-07:00April 24th, 2025|News|Comments Off on Open X enjoys a winning Coca-Cola moment

Viaplay Posts Organic Growth in Ad Sales and Subscriptions Amid Mixed Q1 Results

Nordic TV group Viaplay released its Q1 financial results this week, posting year-on-year organic growth in both advertising and subscription revenues. While overall sales were mixed, with a significant drop in overall revenues, the fact that the broadcaster’s primary revenue streams saw organic growth is a significant positive. Licensing fall counters ad and subscription growth [...]

By |2025-04-24T07:09:37-07:00April 24th, 2025|News|Comments Off on Viaplay Posts Organic Growth in Ad Sales and Subscriptions Amid Mixed Q1 Results

Ofcom Introduces Online Safety Measures to Protect Children From “Manosphere”

One month on from the Online Safety Act coming into force in the UK (and from Adolescence landing on Netflix), Ofcom has introduced new child safety measures designed to prevent children from encountering harmful content. Starting in July, companies that provide online services, such as social media, gaming websites and search companies, must implement a [...]

By |2025-04-24T07:09:36-07:00April 24th, 2025|News|Comments Off on Ofcom Introduces Online Safety Measures to Protect Children From “Manosphere”
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