5 Moments at X That Ex-CEO Linda Yaccarino Would Probably Like to Forget
It's been a bumpy road for the former NBCU executive.
ISBA’s Origin Opens Up to the Market as Beta Trial Ends
Origin, the cross-media measurement solution developed by advertiser trade group ISBA, is now opening up to the wider market following the completion of its Beta trial. Origin's CEO Tom George says that any advertiser can now access Origin's core reporting service once they've paid the 'Fractional Advertiser Contribution' which helps fund the service. Origin has [...]
Monopoly Go! Parodies ’90s Sitcoms in Latest Star-Studded Campaign
Will Ferrell as Mr. Monopoly stars with Jake Johnson and Sunita Mani in '90s sitcomesque ads for Monopoly Go! from indie agency Omelet.
WPP Issues Profit Warning as Client Budgets Shrink and New Biz Stalls
WPP delivered a shock trading update four weeks before its scheduled Q2 results.
Media is still a people business – as WPP is finding out to its cost
When did the rot set in at WPP’s giant GroupM media operation? Some may date it back to 2016 when the US Association of National Advertisers set out its thoughts on principal media buying (media broking on the sly), which it didn’t like. In the same year WPP’s MEC lost the giant AT&T account to [...]
Capture Premium Attention: Advertising at Millennium City Centre Metro Station, Gurgaon
Located at the beginning of Gurgaon’s Rapid Metro and integrated with Delhi Metro’s Yellow Line,...
Anthony Isham to Hardware
Isham to hardware as AE for Camel City Poster Productions/Irvin Hardware team The post Anthony Isham to Hardware first appeared on OOH TODAY.
Unlock Tamil Nadu’s Urban Audience: Metro Station Advertising in Chennai
Chennai, a city known for its industrial strength, IT hubs, and cultural legacy, is rapidly...
Sinclair Launches Fundraiser for Those Affected by Deadly Texas Floods
To further support the ongoing effort, Sinclair has deployed 10 journalists and additional resources from other markets to assist with comprehensive coverage across all platforms.