Mark Read is Still Banking on a GroupM Turnaround
The WPP CEO tells ADWEEK the media network has a 'solid plan' to deliver results this year.
Partner Spotlight: Alice Ovadia, VP of Media Strategy
Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more about the agency and talked to her about her big predictions for the ad market in the coming years. Here’s what Alice said. 1. Tell us about the [...]
FTC Makes Clear It Will Continue Regulating Subscription Services and Signals Enforcement Priority for Negative Option Rule in Lawsuit Against Uber
This week, the Federal Trade Commission (FTC) filed a lawsuit in federal court against rideshare and delivery company Uber for allegedly deceptive subscription practices, including making it unreasonably difficult to cancel. In the accompanying press release, FTC Chair Andrew Ferguson made clear that regulatory scrutiny of negative option and continuity programs will remain a priority:...
a tennis ball in close-up looks like a road / Le même chemin?
THE ORIGINAL? Peugeot – 2015 « The road to Roland Garros never ends » Source : Ad Forum Agency : Havas (France) LESS ORIGINAL Decathlon – 2025 « All roads lead to Decathlon » Click the image to enlarge Source : Ads of the world Agency : Cheil, Santiago (Chile)
The Hidden Power of Branding in SEO: Why Google Loves Strong Brands
In the ever-evolving landscape of search engine optimization, one factor has emerged as increasingly powerful yet remains underappreciated by many marketers: brand strength. While technical SEO elements like keywords, backlinks,... The post The Hidden Power of Branding in SEO: Why Google Loves Strong Brands appeared first on PGN Agency.
Wednesday, April 23 Evening Cable News Ratings: CNN Falls Below 500,000 Viewers During Primetime
Wednesday was an off-night for the cable news networks.
WPP’s Q1 Revenues Slide 5%, but Tariffs Aren’t to Blame
'I don't want to give the impression that we're happy with these results. We're not,' Read told investors and journalists.
Etsy’s Ad Revenue Growth Offsets Tariff Fears
Etsy CEO Josh Silverman discusses the impact that policy shifts could have on its retail marketplace business.
Adam&eveDDB tries night moves for Aviva
Another natty ad from adam&eveDDB for insurer Aviva (now also set to be the proud owner of Direct Line.) Showing how Aviva gets you there – even in the dead of night when your car breaks down, even if you look like a burglar. Directed by Novemba via Academy. Aviva head of marketing communications Sarah [...]
New US EV Slate may be another headache for Musk
More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a year’s time. One of its early stage backers is reported to be Jeff Bezos, who’s nearly as rich as Musk. The first Slates have teased on Venice Beach in LA (where else?) featuring a range [...]