Callaway Taps In Hockey Stick Putter for Happy Gilmore 2
Callaway taps in hockey stick putter for Happy Gilmore 2 as the company's Odyssey brand reworks a classic movie prop and culture drives golf.
OOH Moves Today – 92 Moves This Week!
RapportWW, billups, OUTFRONT, Lamar, Wilkins Media, Smartify, Evolve OOH, Pattison, Publicis Media, Talon, Displayce, and more -- be the first to congratulate these OOH movers! The post OOH Moves Today – 92 Moves This Week! first appeared on OOH TODAY.
MAA Ad of the Week: Canal+AI from BETC Paris
Clients have always been able to make their own ads, they didn’t have to wait for AI. Placing them in the media without an agency (later a media agency) used to be the problem: broadcasters wanted to know you had the dosh. There were no such restrictions on content or where it emanated. So is [...]
Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP
Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP [...]
Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser
AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. [...]
A Beginner’s Guide To Programmatic Digital Out-of-Home (pDOOH) Advertising
Outdoor advertising has always been about visibility. Billboards, digital screens, and transit posters have long played a key role in grabbing attention at scale. In a world where digital marketing prioritises speed, targeting, and measurable results, programmatic out-of-home (pDOOH) offers comparable capabilities, while maintaining the unmatched scale of traditional outdoor advertising. By combining the reach [...]
Streaming Ratings, Week of June 9: Two Weeks at No. 1 for Ginny and Georgia
Ginny and Georgia join two other Netflix titles as the only ones to put up consecutive weeks with over 2 billion viewing minutes in 2025.
Week of June 30 Evening News Ratings: Newscasts Lose Viewers Ahead of Holiday Weekend
ABC World News Tonight was still the most-watched newscast during the just concluded week.
ITV and Disney Sign Latest Distribution Deal Between European Broadcaster and SVOD Giant
ITV announced a new partnership with Disney this morning, whereby the UK and US broadcasters will "carry each other’s streaming services." Starting on 16th July, Disney+ subscribers in the UK will be able to stream select ITV programming, while ITVX will have access to certain Disney+ shows and movies. This means the agreement actually stops [...]
Hilton’s Mark Weinstein on Democratizing Creativity Through AI
Plus, why being authentic in today's cultural landscape is more challenging than ever.