“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand now owned by P/E firm CVC. Back in the day it was ‘Tea you could really taste’ with the celebrated/notorious chimps, now cancelled alas. NCA’s debut riffs an another famous PG campaign, ‘Monkey’ with Johnny [...]
The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial."
He succeeds Marla Kaplowitz, who steps down at the end of the month.
Netflix hopes members and advertisers are excited about its new homepage updates.
Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.
The big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.
Names like Target and Starbucks made big DEI commitments in 2020. Here’s what they look like in 2025.
Michael Neve of North Carolina's The Variable makes and scoops Happy's Ice Cream.
UM has been named U.S. media agency of record for Beyond Yoga following a competitive review.
US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC's earnings yesterday, with seven percent growth in digital revenues outweighing print declines. And while executives said the overall state of the ad market is mixed at [...]
