Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]
A new study calculates the wages of gibberish.
In this week's Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg takes to the stand in FTC trial. Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing [...]
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. […]
Precise TV uses audience panels of parents and kids
AMS clients can now strategically reach and measure custom audiences across the video landscape.
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
The total marks a 15% increase compared to 2023.
A luxury automaker has already seen success using Optimal Reach.
