Xfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown
Xfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi the ultimate star of the show.
Hilton Uses Social Listening to Showcase ‘Superior’ Stays
Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” […]
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Under price pressure, consumers abandon their usual shopping behaviors.
Monday, April 21 Evening Cable News Ratings: Fox News Leads in Pope Francis Coverage
The Five, Rachel Maddow, and Jake Tapper led for their respective networks.
Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today’s tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most [...]
Is YouTube Undervalued in the CTV Conversation?
There's plenty of data showing YouTube's growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. Some in the industry believe that YouTube, where user-generated content plays such a big role, [...]
How Data Improves Billboard Audience Targeting
Explore how data on demographics, travel patterns, and consumer behavior enhances billboard advertising effectiveness. The post How Data Improves Billboard Audience Targeting appeared first on Blip Billboards.
Zoning Variance vs. Zoning Exception: Key Differences
Understand the differences between zoning variances and exceptions to navigate billboard advertising compliance effectively. The post Zoning Variance vs. Zoning Exception: Key Differences appeared first on Blip Billboards.
How to Launch Back-to-School Ads in 24 Hours
Launch your back-to-school ad campaign on digital billboards in just 24 hours with easy steps and real-time tracking. The post How to Launch Back-to-School Ads in 24 Hours appeared first on Blip Billboards.
How Digital Billboards Boost Local Engagement
Explore how digital billboards enhance local engagement with real-time updates, community focus, and cost-effective advertising strategies. The post How Digital Billboards Boost Local Engagement appeared first on Blip Billboards.