KFC Taps Melissa Cash From Wingstop as U.S. CMO
She'll help write the next chapter of the chicken chain's 'comeback era.'
The Buy-Side View: Q&A with Mediaplus UK’s Kieren Mills
As AI disrupts the media planning process, Mediaplus UK (formerly Total Media) is seeing the technology enhance its video capabilities by enabling the agency to test multiple creatives at scale. And while AI stands to take control of lower-funnel budgets, this shift could end up strengthening the power of TV advertising, according to Kieren Mills, [...]
Reach Group Elevates Brand Presence with Strategic OOH Campaign on Golf Course Road, Gurgaon
Reach Group, known for its high-end real estate and commercial developments, has launched a premium...
NFTs and Labubus Prove the Hype Has Become the Product
The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
Jude Law joins Uber Eats stellar line-up
Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of Mother to sign him up in ‘Romance’d Enough’ for Uber Eats to do a bit of both. In this case being grumpy to smitten ladies who clearly recall the earlier Jude. The bar for Uber [...]
BMB’s Laurent Simon: how brands are rewriting Y2K nostalgia for Gens Z and A
Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was the soundtrack of the summer. It is 2025, but a few years after pop culture first caught the millennium bug, the Y2K nostalgia trend does not appear to be on its way out. On the [...]
Nate Bargatze Makes Jeans Joke While Introducing Sydney Sweeney and Other Emmys Takeaways
The 77th Emmys were a big night for The Studio and brands.
KFC Thailand, Flipkart and more: creative ads of the week
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel [...]
HATCH and Peabody Essex Museum Launch Latest Leg to ‘Escape the Algorithm’ Campaign
Boston-based creative agency HATCH and Peabody Essex Museum (PEM) are rolling out the latest leg of their imaginative brand campaign positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The campaign's foundation rests on a simple but powerful insight that while social media algorithms deliver content designed to keep users scrolling, PEM [...]