A’ja Wilson Joins Stephen Curry and Kevin Hart as Chase Banks on Its Stars
Exclusive: Latest 'Cashback Like a Pro' ad uses Hartbeat production company and highlights Chase NBA and WNBA investment.
Damon Collins of Joint: My Desert Island Cannes ads
At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising industry gets paid for. Or should do at least. So whilst the pieces of work I’ve chosen have all [...]
UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt or sugar) appears to be in disarray (as seems to be the case with much of its legislative programme, including this week’s backtracking on pensioners’ winter fuel allowance.) Marketing of such foods on TV will [...]
Dozens of Premium Publishers Join Adelaide’s New ‘AU Ecosystem’
The attention metric vendor Adelaide unveiled a new marketplace, called the AU Ecosystem, with more than 40 sell-side participants.
Texas-Based Indie Shop Bakery Wins Sendero Provisions Account
The western wear company selected the agency for creative, media, and content.
Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with the ad holding company last year. Barker (left) is currently occupies the same role at WPP media operation GroupM, currently in the throes of a massive restructuring which is leading to layoffs in the UK, [...]
IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s also attributed to the great baseball coach Yogi Berra. Bohr or Berra? Whoever. Whatever. Either way: I agree, so I’m going to dodge the bear trap [...]
Algorithmic Desire: You’re Being Programmed to Find Yourself Ugly
Because profit lives in your self-loathing. If you ever felt enough, you’d stop buying.Based on Vogue Business: “Future Beauty Standards Are Extreme—How Should Marketing Respond?” You were never meant to feel beautiful. Just almost. Almost confident. Almost worthy. Almost enough.Enough to chase—but never enough to arrive. That’s not a flaw in the system.That is the [...]
When TV Drives Tourism (And When It Doesn’t)
The White Lotus may be closed for another year, but the so-called "White Lotus Effect" continues to occupy column inches claiming the show as a victory for tourism in Thailand. Indeed, data from Tripadvisor suggests tourists are eyeing up the destinations where the series was filmed; when the third season of the HBO dark comedy [...]
