Spotify Hires Agency Vet Jeremy Wirth as Global Head of Creative

Spotify has hired agency vet Jeremy Wirth as its global head of creative. Wirth is based in Los Angeles and joins from Anomaly, where he served as executive creative director […]

By |2025-04-25T12:52:57-07:00April 25th, 2025|News|Comments Off on Spotify Hires Agency Vet Jeremy Wirth as Global Head of Creative

What Media Rights Deals Mean to the Future of Women’s Sports

What media rights deals mean to the future of women's sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.

By |2025-04-25T12:52:54-07:00April 25th, 2025|News|Comments Off on What Media Rights Deals Mean to the Future of Women’s Sports

A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us

Dove's chartered plane trailed this message to Coachella's sweaty attendees.

By |2025-04-25T12:52:53-07:00April 25th, 2025|News|Comments Off on A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us

Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields

Even though focus has been primarily placed on the publisher side of the business, it’s advertisers who stand to gain the most from this new era.

By |2025-04-25T12:52:51-07:00April 25th, 2025|News|Comments Off on Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields

The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

In this week's Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. Top Stories WPP Says Clients Haven't Reduced Spending Yet UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showing [...]

By |2025-04-25T11:37:33-07:00April 25th, 2025|News|Comments Off on The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines
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