the opportunity to be part of something entrepreneurial. Social Indoor has built a unique model—connecting brands with audiences in places where they have dwell time and no distractions The post From OUTFRONT to Social —Q&A with Adam Brozo: first appeared on OOH TODAY.
It’s taken a while – 47 years actually – but Haymarket has finally won the battle of the UK trade titles with the Campaign owner buying Marketing Week from Centaur Media along with Creative Review and Festival of Media. For some of those once employed by both (Campaign news editor, MW editor in my case) [...]
Outdoor the biggest canvas in advertising. predict the long- and short-term impact of Out Of Home ads, both static images and digital billboards, ... under the spotlight to see who really has the OOH Factor The post OOH Of the Month —System1/JCDecaux first appeared on OOH TODAY.
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.
Media measurement and verification platform Integral Ad Science (IAS) announced today it has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction worth around $1.9 billion. The ad tech firm says that Novacap's investment will position IAS for further growth, and help it continue to invest in [...]
Fox News' new weekend lineup has a strong debut.
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less [...]
Nexstar is in talks with The Walt Disney Company over Jimmy Kimmel Live
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where YouTuber George Clarke (pictured) is on this year. This week we also learn that they have their own All Party Parliamentary Group to represent them, and 61 % of marketers plan to increase their spent [...]
