Forrester has revealed its 2026 Marketing Agency Predictions and pretty grim reading they make for anyone working or investing in the sector. Broadly it’s predicting 15% of jobs will be lost in 2026 hard on the heels of 8% this year. In 2026, Forrester says, “agencies will transform from client-focused partners into marketing purveyors — [...]
Do you feel like everything you buy is worse now than before? From low quality clothing and shoes to cheaply made electronics to flimsy furniture, it seems like you’re no longer getting your money’s worth. But is this just a perception, or is there really a trend of quality decline in the things we buy? [...]
A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the [...]
Leagas Delaney has hired AMV BBDO designer Chris Chapman as its new head of design. Chapman will re-unite will Leagas Delaney creative partners Neil Clarke and Jay Phillips who joined from BBH earlier this year. As head of integrated design Chapman (left) worked across AMV’s accounts including award-winners Essity, Sheba and The Trash Isles. Chapman [...]
Ramp's creativity in Concrete Jungle The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The standoff with Ben & Jerry's eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.
Netflix and Target's Stranger Things collab features in-store experiences and more than 150 items.
Plus, driving results in a private equity-backed world of consumer goods.
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.
