Yayyyyyyy, more ads. It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed, Adweek reported that Amazon has moved to four …
Apple WWDC 2025 Recap https://medium.com/media/2b99b112ab6037c27dff64449113f084/href This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of Apple’s WWDC developer event this week. Specifically, the team discussed Apple’s practical approach to AI, which focuses on incremental “quality-of-life” [...]
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This […]
BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” – complete with beachside panels, rosé-fuelled networking, and trying to remember what you promised to finance. Can you survive the Gutter Bar? Retain credibility with your colleagues? And will you [...]
Indiana 2nd District Rep. Rudy Yakym celebrated Mark’s career accomplishments in an address to Congress.
In October 2024, the Federal Trade Commission (“FTC”) updated its 1973 Negative Option Rule to address unfair and deceptive online subscription practices. See 16 C.F.R. § 425 (2024) (the “Negative Option Rule” or the “Rule”). The Rule sparked significant debate, with the original proposal garnering over 16,000 comments. Following some revisions based on this feedback,...…
In this week's Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1 has announced a new partnership with FreeWheel, the video tech [...]
The final day did not disappoint featuring conversations with marketing heads and brand leaders.
Martha's Vineyard is throwing a 50th anniversary celebration for the 1975 blockbuster.
Mobile digital billboards, which have been a staple of U.S. event and urban marketing, are now gaining serious traction across Europe. They offer brands unprecedented flexibility and real-time, street-level engagement in some of the world’s most dynamic urban environments. The post Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe first appeared on [...]
