Pringles Revives ‘Once You Pop’ With an Unhinged Twist for Gen Z
Pringles revives its 'Once You Pop' slogan for a new era.
Consumers: tell us how you feel about large quantities of emails from brands
Whether it’s transactional confirmation messages, special offer alerts, abandoned cart reminders or newsletters, we’d like to hear what people make of the steady influx of emails from brands A single online purchase can leave a dozen emails in a consumer’s inbox: order confirmations, processing confirmations, courier handover conformations, dispatch, transit and delivery confirmations as well [...]
When Buyers and Sellers Actually Talk to Each Other, Campaigns Run Better (Who Would’ve Thought?)
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO [...]
Not so ‘Short n’ Sweet’ – Johnnie Walker and Sabrina Carpenter
The world’s brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to numerous spirits brands and Guinness, has usually steered a fairly sensible course but now it’s off chasing the chimera of ‘yoof,’ with a Sabrina Carpenter/Johnnie Walker tie -up. Her ‘Short n’ Sweet’ tour even features [...]
Gimme Shelter
Can you think of a single business, or division, or department, or whatever...in which a partner or a supporting role doesn't amplify one man's (or woman's) greatness? The post Gimme Shelter first appeared on OOH TODAY.
Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves
Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic trading and drive interoperability across the ad tech ecosystem. Now begins the hard part. Prebid stands at a major inflection point for itself and the open web. Across [...]
OpenAI Company Knowledge: 7 ROI Plays Marketers Can Use Now
Executive Summary: OpenAI Company Knowledge connects ChatGPT to a business’s approved work apps and surfaces answers with citations while honoring existing permissions. Used well, OpenAI Company Knowledge cuts the time from “where is that doc?” to “here’s the decision,” which improves proposal speed, reporting accuracy, and cross-team alignment. The result is faster decisions, fewer rework [...]
OOH Classifieds Today —Real Estate Manager
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.
2025 Partner Awards: EMEA and LATAM winners announced
Congratulations to the EMEA and LATAM winners for the 2025 Microsoft Advertising Partner Awards.
Walmart’s Whoville-Inspired Ads Tackle Holiday Chaos With Cheer
Walmart reimagines Dr. Seuss' "Whoville" for its big holiday push.