Fox Ad Boss Jeff Collins Sells a Super Bowl-Like Event to Every Crowd
At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.
It’s Not a Silver Bullet: 5 Reasons Why Programmatic Out-of-Home Requires a Strategic Approach
Programmatic Out-of-Home can be powerful, but is not a standalone strategy. Nor is it a one-size-fits-all, comprehensive Out-of-Home solution. The post It’s Not a Silver Bullet: 5 Reasons Why Programmatic Out-of-Home Requires a Strategic Approach appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
Top Ways Moving Container Rentals Boost Event Logistics and Brand Promotions
Image from Unsplash When it comes to planning large-scale events, product launches, pop-up activations, or mobile tours, logistics can either elevate or unravel your brand’s big moment. From managing storage for event materials to coordinating seamless setups across multiple locations, efficiency is everything. That’s why many organizations are turning to smart solutions like a moving [...]
Born Social’s Paddy Smith: My Top Tips for Cannes
Volvo – Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what’s made them great and produced a top tier example of product storytelling, making safety truly engaging. Granted if you can afford Hoyte Van Hoytema (cinematographer of Interstellar [...]
Now Lipton jolly rogers its way into the tea wars
Yet more from the tea wars, now it’s Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton’s new owners CVC) launching a new global platform (Lipton is big in ice tea): ‘Tea Changes Everything.’ Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing ‘everything’ into [...]
Students in 26 Countries Win In 2025 Young Ones Awards
The One Club for Creativity kicked off Creative Week 2025 by honoring winning schools and students from 26 countries in the 2025 Young Ones Student Awards ceremony at Sony Hall in New York Young Ones is one of the world’s most comprehensive and acclaimed competitive showcases for advertising, digital communication, and design students. The program offers four separate competitions: Young Ones ADC, offering students [...]
When AI Fakes a Brand: Domain Spoofing Is a Crisis of Trust
This issue can no longer be viewed as the sole responsibility of IT departments.
Video Ads on Gas Pumps Led to 12% More Applebee’s Visits, Study Shows
GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.
How to Use Generative Engine Optimization (GEO) to Drive Free Traffic to Your Shopify Store
In the age of AI, a new approach to content creation is reshaping how eCommerce brands attract organic traffic: Generative Engine Optimization (GEO). Unlike traditional SEO, which relies heavily on manual keyword targeting and time-consuming content writing, GEO uses AI tools—like ChatGPT—to generate high-quality, search-optimized content at scale. For Shopify store owners, GEO isn’t just [...]
Kindness is Good for Business—Ask Janea
“People do business with people they know, trust, and like.” Our OOH industry is built on relationships: with clients, with vendors, with teammates, and with the communities The post Kindness is Good for Business—Ask Janea first appeared on OOH TODAY.