Let Compound Creativity Work Its Advertising Magic During the Holidays
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut.
Business Website Essentials: Complete Guide
Did you know that almost 70 percent of people judge a business’s credibility based on its website? Your website shapes first impressions and can either draw in or drive away... The post Business Website Essentials: Complete Guide appeared first on PGN Agency.
The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by the Supreme Court in its ruling in NCAA v. Alston, an antitrust suit that essentially uncorked sponsorships and other revenue-earning opportunities for college athletes – now known as NIL deals (for [...]
How Rakuten TV Enterprise is Approaching CTV’s Adolescent Years
The CTV market in Europe has reached its adolescent years says Stuart Keith, VP Global Ad Strategy & Partnerships at Rakuten TV Enterprise. We’re past the post-pandemic boom, but there’s still plenty of fragmentation and volatility — and businesses which can help bring clarity and unity are likely to win. That’s the idea behind the [...]
Agentic Commerce Is Here: Meet 6 Chatbots Ready to Help You Shop
From Amazon's Rufus to ChatGPT.
BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.
Beyond Billboards: How Pune Brands Can Build Memorable Digital Experiences
Pune is a colorful, vibrant city with multiple identities. While famous for its narrow ancient lanes, it is also popular for its lavish tech and business districts. On the other hand, it has also been one of the continent’s most important educational hubs. Not to forget the unique humor and intelligence of the natives, fondly… Read [...]
Roku Jumps On The API Bandwagon For Its Self-Serve Ads
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. The post Roku Jumps On The API Bandwagon For Its Self-Serve Ads appeared first on AdExchanger.
Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce From the Ground Up
Rethinking retailer partnerships to drive shared outcomes and smarter execution.
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