818 Tequila’s Kathleen Braine on Building a Brand With a Celebrity Founder

On working with Kendall Jenner and balancing retail with digital commerce.

By |2025-05-29T10:07:43-07:00May 29th, 2025|News|Comments Off on 818 Tequila’s Kathleen Braine on Building a Brand With a Celebrity Founder

Sharpening Its Edge, Prime Video Quietly Rolls Out Show-Level Ad-Reporting

Just a year after launching ads, the streaming service is offering marketers an unprecedented level of show-level data.

By |2025-05-29T07:36:12-07:00May 29th, 2025|News|Comments Off on Sharpening Its Edge, Prime Video Quietly Rolls Out Show-Level Ad-Reporting

WPP enters advertising lists to bolster AI pitch

It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running [...]

By |2025-05-29T07:36:11-07:00May 29th, 2025|News|Comments Off on WPP enters advertising lists to bolster AI pitch

The Shipyard Acquires TinyWins to Cement Cross-Channel Offering

The Shipyard has acquired digital agency TinyWins in a cash-and-stock deal, expanding its integrated offering and pushing projected revenue past $100 million.

By |2025-05-29T07:36:10-07:00May 29th, 2025|News|Comments Off on The Shipyard Acquires TinyWins to Cement Cross-Channel Offering
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