This week, Silverpush is excited to feature Scott Stewart, the EVP, Managing Director at Epitaph Group. We break down what makes the agency special, why Epitaph Group chose Silverpush as a contextual partner, and, best of all, Scott’s hot take on the advertising world today. 1. Tell us about your agency. What makes you stand [...]
The executives, players and managers changing the game on and off the court.
Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in "additive" viewership. "We want to get that content out to as many people [...]
...campaign will activate in cities across the globe, including Albuquerque, Atl, Auckland, Boise, Brisbane, Chi, Christchurch, Denver, Gold Coast, Grand Rapids, London, LA, Mayo, Melbourne, Minneapolis, NYC, Oklahoma City, Portland, Salt Lake, SF, Seattle, Spokane, Sydney and Washington D.C The post LimePride “Ride Forward” first appeared on OOH TODAY.
WUPA will be branded as CBS Atlanta and include the upcoming launch of the CBS News Atlanta streaming channel
It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also when the industry’s titans come together to compare notes on the topics keeping them awake at night. For CMOs and marketing leaders, Cannes not just about picking up trophies, [...]
Move sends shock waves through traditional media industry by posing threat to advertising agencies Business live – latest updates The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional [...]
Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. "If the decision on the sell-side is better for the marketer then that's what should happen, and we're just going [...]
The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.
