Tuesday, June 3 Evening Cable News Ratings: Abby Phillip Scores a Double Victory on CNN
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows or television ads before football matches is now a game of search engines, mobile screens, and constant user interaction With so many brands fighting for attention, it is not enough to be seen, so [...]
Sunday, June 1 Evening Cable News Ratings: Trey Gowdy Is Fox News’ Sunday Night Star
Sunday Night in America led in total viewers and the demo.
Saturday, May 31 Evening Cable News Ratings: Bill Maher Is CNN’s Saturday Night Bright Spot
CNN's Real Time with Bill Maher re-airs continue to be appointment viewing for the network.
How Digital Marketing Helps Niche Industries Grow Online
Image source : google The limited reach and specialized interest require a niche industry to stand out online. With digital marketing serving as a bridging platform, it can overcome such hurdles through accurate targeting and personalized engagement. Nowadays, a Non Gamstop casino is one such niche sector that caters to UK players seeking an alternate [...]
EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.
Infographic: One Advertising Industry, Two Different Stories
Employees at holdcos and indie agencies see adland very differently.
Broadsign’s Automated In-Advance DOOH Transactions
"Booking OOH and DOOH ads today should be as easy as securing a hotel or flight, ...facilitating an industry-wide transition to more automated transactions. ...tech-driven advancements ...elevate the quality of campaigns, helping to usher in a new era of growth for OOH.” The post Broadsign’s Automated In-Advance DOOH Transactions first appeared on OOH TODAY.
WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able [...]
Absen to Unveil New Displays at InfoComm 2025
Absen Inc. is the US subsidiary of Absen, a leading LED display manufacturer, and is based in Orlando, FL. Absen, a global leader in LED display manufacturing, is renowned for its high-quality and innovative solutions The post Absen to Unveil New Displays at InfoComm 2025 first appeared on OOH TODAY.