The future of AI personalization is inclusive
Your guide to advanced AI personalization in advertising
Let the Giants Pay
Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans There’s something off in the air lately.You feel it too, right? AI is everywhere. In our workflows. In our brainstorms. Now in our videos.But the problem isn’t the tool. It’s who’s using it—and why. The wealthiest brands on Earth… …are now cutting [...]
Captivate Launches Programmatic Content Alignment for DOOH
Programmatic Content Alignment, advertisers can strategically place their messages alongside specific content categories that align with their brand, such as The post Captivate Launches Programmatic Content Alignment for DOOH first appeared on OOH TODAY.
Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance
The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run [...]
How to Calculate ROI for Billboard Advertising
If you’ve ever looked at a marketing report and wondered, “Is my billboard campaign making money?”—you’re not alone. Billboard advertising is a powerful tool, but one of the biggest challenges for marketing managers and business owners is measuring advertising effectiveness and proving that those large-format ads are worth the investment. Unlike digital ad campaigns, where [...]
EVP of News Editorial Kevin Keeshan to Retire
NBCUniversal chairman, Valari Staab said Keeshan is a "true professional who has made a lasting impact on local journalism throughout his extraordinary career."
Takeaways from the 2025 National Restaurant Association Show
We witnessed thousands of food service exhibitors and participated in dozens of education sessions at this year's National Restaurant Show. The post Takeaways from the 2025 National Restaurant Association Show appeared first on The Loomis Agency.
Week in Charts: Apple Falls Behind in AI Race, MAGNA Downgrades 2025 Ad Forecast, and CPG Brands Embrace AI
In this week's Week in Charts: Apple falls behind in the AI race, MAGNA downgrades 2025 ad forecast, and CPG brands embrace AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week AI [...]
YouTube might slow down videos if you use ad-blockers
It may not be in your head. It may not be your imagination — YouTube might be slowing down your videos if you use an ad-blocker. PCWorld spotted new rumors floating online on Reddit and elsewhere that folks using ad-blockers are …
Nielsen’s The Gauge Streaming Ratings for May 2025: Streaming Passes Linear
Streaming outperformed the combination of broadcast and cable for the first time.