Duolingo Social Media Guru Zaria Parvez Exits
Duolingo’s senior global social media manager, Zaria Parvez, has left the company, the company confirmed to ADWEEK. Her last day was Friday (August 15). She announced her departure on her […]
More US Ad Spend Comes Direct From Brands Than Through HoldCos as AI Reshapes Media Planning and Buying
Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant's use of AI will automate the entire campaign process, potentially making the current role of ad agencies redundant. While his comments sparked debate over the extent to which agencies will be displaced, it is clear [...]
MSNBC Rebranding to MS NOW Amid NBCUniversal Split
MSNBC has started to move out of 30 Rock and into a temporary home known internally as “summer camp.”
Mother and Uber Eats kick back and enjoy the new season on Sky Sports
With a new football season comes a spate of ads taking “the beautiful game” very seriously indeed, so it’s good to see a campaign that does the opposite. For Uber Eats’ Sky Sports idents, Mother London sends up all the wealth and glamour that go with the Premier League. The agency has roped in a [...]
One Step Beyond —Madness
Let's stop complaining about how gunked up the country is, and let's start smelling the Starbucks. The "system" denies no one... Is there a better place on the planet to conduct commerce? Let's make some money. The post One Step Beyond —Madness first appeared on OOH TODAY.
Ad Schools Race to Equip Grads for the AI Age
Ad schools are revamping their courses with AI training to prepare students for a changing workforce.
Swatch pulls ‘slanted eye’ ad after backlash in China
Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media. Internet users heavily criticised the “slanted [...]
The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules
In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut. Even The Trade Desk (TTD), arguably the [...]
Settlement or Surrender Disguised as Peace
There are moments when history pauses, looks us dead in the eye, and asks: do you understand what is happening? This is one of them. We are told that “peace” is being negotiated. Cameras flash, leaders shake hands, headlines sigh in relief. But listen more closely: the word “peace” here has been hollowed out. What [...]
Meet Jaime: Your 24/7 Media Planning and Buying Assistant
Bionic today unveiled Jaime, an AI-powered customer support agent who speaks every language and works 24/7 to help you with media planning and buying.