IPA Pushes for Reforming “Outdated” Agency Pricing Models

The advertising industry is approaching a "potential tipping point" over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled 'The Price Isn't Right: Why agencies should change the way they price', follows an IPA survey which found that only 27 percent of agencies feel they [...]

By |2025-07-02T05:39:49-07:00July 2nd, 2025|News|Comments Off on IPA Pushes for Reforming “Outdated” Agency Pricing Models

Dawn Del Mastro-Chruma Elected Board Chairperson

organization was launched 54 years ago by Schneps Media Chairperson Victoria Schneps with assistance from broadcast journalist icon Geraldo Rivera The post Dawn Del Mastro-Chruma Elected Board Chairperson first appeared on OOH TODAY.

By |2025-07-02T02:35:36-07:00July 2nd, 2025|News|Comments Off on Dawn Del Mastro-Chruma Elected Board Chairperson

MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium

When the journey is elite, the message must match.In a striking blend of premium visibility...

By |2025-07-02T00:32:04-07:00July 2nd, 2025|News|Comments Off on MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium
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