The Inside Skinny on the New Clear Channel Outdoor Debt
Better to give away $40 million a year than lights out. 'Extend and pretend' The post The Inside Skinny on the New Clear Channel Outdoor Debt first appeared on OOH TODAY.
Weatherproof Billboards | How Heatwaves Impact Outdoor Ad Performance
Summer heat isn’t just uncomfortable—it’s a real consideration in outdoor advertising. With temperatures rising across much of the U.S., especially in the South and Midwest, weatherproof billboards have become essential for advertisers aiming to maintain consistent visibility and protect their investment. From heat-related wear and tear to visibility issues caused by environmental factors, hot weather [...]
Not today, apocalypse!
Sukle's latest campaign, "Do more. Do less. Do something." for Denver’s Office of Climate Action, Sustainability, and Resiliency. The climate crisis is here The post Not today, apocalypse! first appeared on OOH TODAY.
Where Does Responsibility for Infringing Subscribers Lie? – Cox DMCA Case
The Digital Millennium Copyright Act (DMCA) went into effect in 1998. The DMCA was enacted to provide copyright protection from online infringement, provide safe havens for online service providers from being sued for copyright infringement, and make it illegal to circumvent systems designed to protect copyrighted works. By many accounts, the law has been a [...]
E! News Canceled After More Than 3 Decades
E! will focus its growth of E! News on digital and social platforms.
Week of July 14 Cable News Ratings: MSNBC Only Network to Grow Across the Board
Fox News was still the No. 1 cable news network.
Rhone Names First Media AOR to Fuel Womenswear and Wellness Expansion
Rhone has named Kepler its new media agency of record, replacing incumbent Ima‑Home following a competitive review.
The EU’s Digital Fairness Act: Explained
It's just over two years since the Digital Services Act and Digital Markets Act, two landmark pieces of EU law designed to create a more level playing field for big tech companies, came into force. As tends to be the case for any major new legislation, the full implications of these acts are still being [...]
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Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life
Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about [...]