Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?
The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.
Co-op Funds: The “Free Money” Dealers Waste Every Year
Every year, dealerships allow thousands, and in some cases hundreds of thousands, of co-op dollars to expire. This doesn’t happen because dealers lack marketing needs or growth ambitions. The post Co-op Funds: The “Free Money” Dealers Waste Every Year appeared first on Stream Companies.
The Missed Opportunity In Performance TV: Long-Term Brand-Building
TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building [...]
The Best-Kept Marketing Secret: Why Billboards Still Work
Billboards remain one of marketing’s best-kept secrets, delivering massive visibility, constant brand exposure, and powerful local reach. Unlike digital ads that disappear with a scroll, billboard advertising dominates real-world attention 24/7. Discover how strategic billboard placement can amplify brand awareness, build trust, and drive results for businesses looking to stand out in crowded markets today. [...]
Gracenote Brings “Treasure Trove” of Content Data to CTV Market with Launch of New Ads Business
As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from [...]
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.
11 AI Tools That Ad Creatives Can’t Stop Using Now
ADWEEK asked creative leaders to name AI tools that have transformed their work.
Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
WHEN OAAA FOUGHT THE FEDS
If you don’t defend your rights, someone else will redefine them for you. ...before OOH was invited back into national media plans, the OAAA existed for one overriding purpose:.. The post WHEN OAAA FOUGHT THE FEDS first appeared on OOH TODAY.
Healthy Growth In The Age Of AI
Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode [...]