AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis
Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.
Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid. The post Subtracting The Pluses; From Frenemies To Good Old Enemies appeared first on AdExchanger.
ADWEEK Introduces New Offerings During Advertising Week
A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York. The post How To Advertise To [...]
Titan OS Seals Sales Partnership with Tubi
CTV ad tech business Titan OS today announced it has secured a deal granting it exclusive access to ad-supported streaming service Tubi's ad inventory in the UK. The deal covers pre-roll and mid-roll inventory on the Fox Corp-owned service, which launched in the UK last year. The agreement will see Titan OS act as the [...]
windowlickers / Une copie bien léchée?
THE ORIGINAL? Freddo Ice-Cream Shop – 2018 Click the image to enlarge Source : Luerzer’s Archive Agency : Young & Rubicam Sao paulo (Brazil) LESS ORIGINAL Twisted Ice-Cream / Licks – 2025 Click the image to enlarge Source : Adsoftheworld Agency : TRP (Australia)
How Zohran Mandani’s Viral Campaign Is Rewriting the Rules of Political Advertising
The creative duo behind agency Melted Solids explain why storytelling—not slogans—is reshaping advocacy.
Upside Down
Why does Lamar, Outfront and Clear Channel control 65% (maybe more) of the action in the Outdoor business? The post Upside Down first appeared on OOH TODAY.
Airport Advertising in India: A Premium Gateway for Brand Visibility
In today’s hyper-connected world, airport advertising in India has emerged as one of the most...
What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web
The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes risks missing the larger imbalance in the open internet. The auction has never been the real center [...]