Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of [...]
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We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which [...]
Today was also the top show for the week of March 23.
Vistar Media, Billups, OUTFRONT Media, NVS Visuals, dentsu, Known, Zeta Global, Helen of Troy, Bauer Media Outdoor, RapportWW, DOOH.com, Ocean Outdoor, OnceScreen.ai, SMARTIFY--be the first to congratulate these OOH movers! The post OOH Moves Today – 46 Moves This Week! first appeared on OOH TODAY.
Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
A little more in your pockets—right where it counts The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C. The post VIOOH Unlocks Orange Barrel Media’s Digital Network first appeared on OOH TODAY.
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to [...]
