High levels of burnout among media buyers are exacerbating the risk of human error, writes Jessica Michen, Co-Founder & COO at Grasp, a specialist in preventative quality assurance (QA) solutions. Rather than putting out fires after the fact, Michen argues that the industry needs systems in place to ensure campaign quality at the point of setup. [...]
Building long-term creator relationships and measuring cultural impact
Microsoft is investing across three areas: high-value reach, easier-to-prove performance, and AI that gives you more control. Here’s what’s new.
Thomas previously spent five years leading CBS News' flagship morning show.
As CEO, John Ternus will have to scale a services business beloved for its discretion.
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an [...]
Ace of Hearts is hitting its stride as a noteworthy contender on the rather flagging London creative scene and it’s produced a set of short films for challenger bank Wise. Here’s probably the best of them, tackling that good old banking rip-off, charging too much for changing currency. Sometimes you wonder if banking and/or travelling [...]
Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing [...]
Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from R&R partners, real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection. “The Southeast Alaskan story, and spirit, is unique,” said [...]
