Celebrate Smarter: 3 data insights every advertiser needs for holiday success
Celebrate smarter with Microsoft Advertising’s data-driven, AI-powered strategies for peak performance and holiday campaign success.
Apple TV Boots Its Paywall for MLS
In 2026, Apple TV subscribers will get access to all MLS games at no additional cost.
Move Over, Princesses – Disney Is Going All In On Sports
Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues. The post Move Over, Princesses – Disney Is Going All In On Sports appeared first on AdExchanger.
Disney and YouTube TV Dispute Could Continue
The Disney blackout on YouTube TV won't end just yet.
The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process. The post The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards appeared first on AdExchanger.
Case studies
Post Content
Profound’s New Tool Shows Retailers How AI Assistants Recommend Their Products
As ChatGPT and Perplexity move into commerce, the startup’s new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations.
Everything else seems older / Un peu trop tiré par les chevaux?
THE ORIGINAL? Renault New Megane Coupé – 2009 « Everything else seem older » Click the image to enlarge Source : Adsoftheworld, AdForum Agency : Publicis Conseil, Paris (France) LESS ORIGINAL BYD Sealion Hybrid – 2025 « Suddenly everything else feels old fashioned » Click the image to enlarge Source : BestAdsOnTV Agency : Taboo (Australia / New Zealand)
Nestlé Unveils “Real Cravings” to Support Maternal Wellness
Nestlé has launched "Real Cravings", an initiative focusing on what women need during their journey through its maternity brand, Materna. Women's health presents a huge and exciting opportunity, with many unmet needs and the demand for better solutions rapidly growing. Through the Materna brand, Nestlé is focused on meeting the unique nutritional needs of women [...]
George Parker: DDB’s imminent demise
George Parker, now to be found at adscam.blog, sends us these toughts on the pending demise of DDB amid the Omnicom/IPG merger. We predicted in October it was set to be merged into TBWA. George writes: No surprise that as part of its merger with IPG, Omnicom has kicked DDB under the bus. This iconic [...]