SixDegrees.org unveiled a sneak peek of the six inaugural Purpose, Produced campaigns in a fireside chat with founder Kevin Bacon to close out opening day on Advertising Week New York’s main stage. In a first-of-its-kind initiative in partnership with Advertising Week, SixDegrees.org, the nonprofit founded by actor, musician, and philanthropist Kevin Bacon, launched Purpose, Produced in April, a groundbreaking [...]

On marketing fundamentals, measurement, and his new book Click Here.

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.

That's right, I said it, GUNG-HO! The post Why I’m Gung-Ho to Attend the DPAA Summit Next Tuesday! first appeared on OOH TODAY.

The Ceasefire Illusion: Why the World Keeps Mistaking Control for Peace They called it a ceasefire.The headlines declared history.Flags fluttered. Cameras framed relief as redemption. In Gaza, the smoke thinned but didn’t clear. The same drones hovered overhead, silent witnesses to a war that simply changed costume. Nothing had truly stopped. Only the language did.We [...]

Every small business wants their website to show up at the top of Google. Technical SEO is what makes that possible and it goes way beyond just picking the right... The post Understanding What is Technical SEO for Small Businesses appeared first on PGN Agency.

When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying [...]