Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, independent agencies, studios and collectives offering CMOs a credible alternative to the holding-company establishment. Launching today in trade [...]
Audience index scores are relative. What they're relative to determines what they actually tell you. We’re excited to introduce Multi-Grain Audience Indexing, a key upgrade to how audience insights work in AdQuick. Today' we'll go through a brief intro to better understand how
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations [...]
Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped WPP’s Open X to Coca-Cola’s prized 2026 Christmas campaign despite Open X supposedly enjoying possession of the entire Coke business (except media, of which more later.) Ahmed (above) was the founder of AKQA, the digital [...]
OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.
Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.
The marketing exec's departure comes at a dynamic time for the automaker
Plus, empowering teams to act with conviction, even without perfect data.
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) [...]
In this week's Week in Charts, Mark Penn says Stagwell is taking on bigger clients, streaming services lean on TV shows for ad loads, and CTV consumption growth outpaces mobile video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the [...]
