Korean car brand Kia is approaching the transition to electric motoring in a new, surprising way. Astara Auto Finland, the importer of Kia’s cars into Finland, has developed a gasoline-scented car freshener that all buyers of the Kia EV4 will receive as a gift with their new car during the campaign. The aim is to make it as easy as possible to switch to an [...]
If you’re running a restaurant in 2025, standing out is survival. Customer expectations are changing by the month, and the strategies that filled tables last year may already feel stale. That’s why keeping up with the latest restaurant marketing trends is critical. Pair those insights with creative restaurant marketing ideas, and you’ll have the recipe [...]
A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.
Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of Amazon Advertising and Uber Ads, to lead its nascent advertising division. And in just the past six months the company has announced a string of new products. These include SSP data integrations, shoppable [...]
Broadcasters are reckoning with cases of abusive behaviour that have plagued TV production sets for decades. Thomas Beale, Partner and Head of the Bullying and Harassment team at Bolt Burdon Kemp, argues that financial incentives have stopped broadcasters from intervening in successful shows, which has given rise to the longer-term damage of systemic misconduct. Over [...]
Reddit says it warned Perplexity to stop using its data—but citations to the site soared 40-fold afterward.
Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads is a small tribute to brand and ad agency teams everywhere. The Ordinary: The [...]
Claims about possible new applications of AI are foisted on us regularly, and now a group of respected industry brains are banking on its use as a “reasoning engine” for strategists and creatives. Mattias Ronge, former CCO of Edelman EMEA who quit last year after winning a Cannes Titanium Lion, has launched Engine Y as [...]
Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old model of broadly sharing consumer data has given way to privacy-centric collaboration, where trusted partners work together to understand audiences while keeping personal information protected. Embracing this approach isn’t [...]
