The Power of Intentional OOH Placement
The power of intentional OOH inventory placement in the digital era- By Chadi Borghol, Director of Sales, Broadsign The post The Power of Intentional OOH Placement first appeared on OOH TODAY.
Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not
On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not appeared first on AdExchanger.
Vox Media Welcomes a Bidding War
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?
CNN Founder Ted Turner Dies at 87
Turner pioneered the 24-hour news network, fundamentally changing the news industry.
Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But [...]
Disney+ finds monsters under the bed in latest VCCP spot
The latest instalment in VCCP’s “A lifetime of great stories” campaign for Disney+ is all about capturing the magic of storytelling and how it stays with you throughout your life. You to be familiar with the Disney references for this to work. It starts with a kid watching Pixar’s Monsters, Inc, it follows him into [...]
Disney’s New CEO Is Focused Two E’s: Engagement And ESPN
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, and streaming revenue overall was up 13%. ESPN ad revenue was down 2% year over year, although subscription and [...]
“Media Needs to Turn Down Toxic and Turn Up Trust”
There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up [...]
VideoWeek Podcast: #57 Justin Sampson, Barb – Live Exit Interview
In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview. Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including: [...]
Broadcasters That Don’t Lean into Ad Tech Ecosystem Are “Easier to Remove From the Plan” – Buy-Side View with Goodstuff’s Paul McGee
As streaming giants increase the availability of their inventory and insights, UK broadcasters need to strive for parity with those global suppliers or risk being left off media plans, says Paul McGee, Head of Video Planning at Goodstuff. "We get relatively little insight out of Channel 4, and much deeper stuff from Amazon. So how [...]