@kendahllandreth
spot on!
How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches, sports betting companies are now the loudest voices in the stadium. Whether it’s on digital banners, shirt sponsorships, or live-stream integrations, sportsbooks have become the defining commercial force behind sport. The trend isn’t just about [...]
Ain’t nothing on
Sally Nixon
OOH Moves Today – 32 Moves This Week!
Zoom Media, Billups, Omnicom, Digital Outdoor Advertising, Global, Innovative Signs, EssenceMediacom, Adams Outdoor, BBDO, Red Star Outdoor, Intersection-- be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.
‘It must be love’ for Heathrow’s bears as they take a trip around the airport
St Luke’s took over the Heathrow Bears in 2022 and is still getting good (air) mileage out of Doris and Edward, nearly a decade since Havas first introduced us to them. This one follows the pair as they navigate the airport on their way to catch a plane, conveniently showcasing all the joys Heathrow has [...]
How Technology Is Simplifying Vehicle Ad Campaign Management
Image source : google The discovery of vehicles as an advertising medium is nothing short of a coup. It’s more or less traditional advertising—but on wheels and can be seen by anyone wherever it drives. Whether from a dedicated vehicle or the company truck, mobile advertising is an excellent way of getting any brand to [...]
The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas." The post The DIY Agency; YouTube’s Dynamic Change appeared first on AdExchanger.
Cuomo Can’t Seem To Get AI Right In Deleted Mamdani Attack Ad
The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for political campaigns.
Why the Apple-Formula 1 Partnership is Major Deal
And what it says about the current sports media landscape and future brand opportunities Image Credit: Apple On Friday, Apple and Formula 1 announced a five-year partnership that marked a milestone in the shifting landscape of sports media. As part of this partnership, beginning next year, Apple TV (the streaming service previously known as “Apple TV+”) [...]
Here’s How Much Generative AI Is Actually Driving Ecommerce Traffic
ChatGPT is retailers’ newest frenemy.