Brahma shows the world the mystique of Brazilian football in a new film

On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of [...]

By |2026-05-11T08:36:56-07:00May 11th, 2026|News|Comments Off on Brahma shows the world the mystique of Brazilian football in a new film

Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’

Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.

By |2026-05-11T07:11:35-07:00May 11th, 2026|News|Comments Off on Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’

Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch

The White Stripes' 'Seven Nation Army' gets a Unilever makeover.

By |2026-05-11T07:11:32-07:00May 11th, 2026|News|Comments Off on Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch

Damon Collins: 40 Years in advertising – here’s to choosing the difficult path

At 6 o’clock on a snowy Sunday morning in 1986 Mary Wear and I drove my VW Beetle round London and set up a tent outside the front door of a selection of agencies we wanted to work at. Mary stood inside the tent and stuck our black Art Care portfolio through the tent flaps. [...]

By |2026-05-11T06:06:31-07:00May 11th, 2026|News|Comments Off on Damon Collins: 40 Years in advertising – here’s to choosing the difficult path

Dude wins Chopstix Noodle

Quick service restaurant brand Chopstix Noodle has appointed Dude London as its creative agency. Chopstix has 140 stores and 170 locations across the UK. Dude will work alongside long standing partner Down at the Social, which has handled PR and new store openings for the brand since 2019. Head of marketing Leanne Parker says: “We’re [...]

By |2026-05-11T06:06:30-07:00May 11th, 2026|News|Comments Off on Dude wins Chopstix Noodle

Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking

The platform can be accessed via an MCP server, allowing users of Claude and ChatGPT as well as AI agents to plan and reserve inventory directly The post Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking first appeared on OOH TODAY.

By |2026-05-11T03:34:35-07:00May 11th, 2026|News|Comments Off on Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking

“The Biggest Psychology Experiment Ever Conducted by Humans” – How Big Tech Got Us Addicted to Social Media

In a landmark ruling in March, a California jury held Meta and Google liable for intentionally building addictive social media services, finding that the design of Instagram and YouTube caused harm to the plaintiff's mental health. The case was brought by a 20-year-old woman over her childhood addiction to social media, and is seen as [...]

By |2026-05-11T03:22:43-07:00May 11th, 2026|News|Comments Off on “The Biggest Psychology Experiment Ever Conducted by Humans” – How Big Tech Got Us Addicted to Social Media
Go to Top