The Best Billboard I Saw Today
Commuter Truths, Courtesy of Spectrum The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. [...]
AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate [...]
Exciting Campaigns & Creative Narratives: Week of May 22nd
Featuring LVCVA, Porsche, Jimmy Dean, Cadbury, and more
MAA Ad of the Week: McCain from adam&eveTBWA
It may be adam&eveTBWA these days but the old adam&eve lives on in an admirably consistent campaign for McCain. Like most such these days it probably depends on yards of research showing how dads and male offspring struggle to bond but, actually, it’s mostly about getting on with your kids. Over chips. This sort of [...]
Adams Outdoor Selects JustDane
JustDane as a 2026 recipient of the Adams Collaborate Public Service Advertising Program, an initiative that provides local The post Adams Outdoor Selects JustDane first appeared on OOH TODAY.
Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion
27 Downtown Phoenix Faces, Plus a Pipeline of New Valley Builds, Signals Deep Commitment to the Local Market The post Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion first appeared on OOH TODAY.
VIOOH Expands Canadian DOOH with VENDO Partnership
partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH. The post VIOOH Expands Canadian DOOH with VENDO Partnership first appeared on OOH TODAY.
Event in Review | Ad Agency Contracts: Key Negotiating Points, Leverage, and Getting to Win-Win
Advertising agency agreements require careful balancing of legal risk, commercial realities, and long-term working relationships. In a recent webinar, Venable partner Barry M. Benjamin discussed how brands and agencies can structure agreements that support collaboration while addressing the unique issues that arise in creative services, media buying, influencer marketing, and promotions administration. Whether you are...
Shutterstock Settles with FTC for $35 Million for Subscription and Negative Option Marketing Practices
Continuing with its aggressive enforcement of negative option marketing, the Federal Trade Commission (FTC) announced a $35 million settlement with online digital photo and video platform Shutterstock to resolve allegations that Shutterstock violated Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA) in connection with its subscription services. The FTC...