Adams Announces Acquisition of Keysasa
Adams Outdoor strengthens its Charlotte footprint with new high-impact digital assets in growing Shelby, NC The post Adams Announces Acquisition of Keysasa first appeared on OOH TODAY.
The Future of Copyrights and AI – Adapting Current Laws to New Technology
In 2026, among the major copyright cases to watch is the consolidated case against Midjourney, Inc. pending in the Central District of California brought by Disney, Warner Brothers, and Universal. Midjourney offers an AI tool that generates images based on text prompts and may soon offer video services. The studios allege that Midjourney’s use of [...]
Inside Time Magazine’s AI Overhaul
The publisher, in partnership with Code and Theory, is revamping its web presence and reaping the benefits.
Week of Dec. 1 Evening News Ratings: No Decline in Total Viewers
CBS Evening News grew in both measured categories.
Turning The Comment Section Into A Gold Mine
These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes [...]
What Would a Netflix/WBD Tie-Up Mean for Europe?
Last Friday's announcement that Netflix has agreed a deal to acquire Warner Bros. Discovery sent shockwaves through the media industry. In a market which has already seen significant consolidation over the past ten years, the tie-up would unite the global streaming leader with not only another major streaming player, but with a massive bank of [...]
Driving Growth Through Smarter Co-Op Strategy
OEM co-op programs align national brand messaging with local dealership efforts in automotive retail. These funds stretch marketing budgets, yet many dealers forfeit dollars through reactive planning, complex rules, and missed deadlines. Stream Companies treats co-op as a strategic lever for measurable growth, not administrative overhead. The post Driving Growth Through Smarter Co-Op Strategy appeared [...]
Long Tail Keywords Explained: Complete Guide for SEO
Most businesses overlook the power of long tail keywords, even though these niche search phrases can drive over 70 percent of qualified online traffic. Focusing only on broad keywords leaves... The post Long Tail Keywords Explained: Complete Guide for SEO appeared first on PGN Agency.
Intermarché hunts down a veggie wolf
French supermarket Intermarché does Christmas properly but this year it’s mostly abandoned people for animated forest creatures, specifically a wolf who gives up meat as it puts off potential furry friends, who think it’s going to eat them. You can see the temptation to use animation but very often it just softens the message (or [...]
Feeling Seen Sells: Etsy Makes Meaning the Message
In our latest Ad Critic column, Bill Imada reviews Etsy's holiday campaign.