NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – [...]
A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.
Plus, financial literacy in the age of FinTok and Gen Z acquisition strategy.
The star joins a lineup of campaign icons in the label’s 'sensual' Spring ’26 underwear and denim push.
From Breaks to Brooks, Delivery to Disney--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.
Websites publishing 16+ blog posts per month get over three times the organic traffic compared to fewer updates. Yet many small service business owners struggle to see how blogging actually... The post How Blogs Boost SEO: 3X More Traffic & Higher Rankings appeared first on PGN Agency.
Billboard advertising still being recognized and playing a vital role. despite a digital dominated market. And how OOH creates customer trust. The post Making People Look Up Again first appeared on Billboard Media.
Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.
