SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent
Mother Ventures-backed creative company taps into non-advertising talent to create non-traditional work.
General Atlantic Opts for PPF Offer Over MFE in Latest Hurdle for ProSieben Takeover
Last week, the Executive Board and Supervisory Board of ProSiebenSat.1 reccomended shareholders accept a sweetened takeover offer from MFE-MediaForEurope, signalling a more receptive shift towards MFE's aggressive pursuit of the German media group. But it seems not all of ProSieben's shareholders are on the same page. Reports from Reuters on Tuesday suggest that General Atlantic, [...]
Why Category Leaders Should Think Like Challengers
Category leaders can benefit from thinking like challengers. Here’s why adopting a challenger brand mentality is essential. The post Why Category Leaders Should Think Like Challengers appeared first on The Loomis Agency.
Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers
Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins. That’s because consumers aren’t waiting for sale day; they’re researching weeks in advance. And mobile apps have become [...]
Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space? Experiential marketing budgets have seen steady growth, as the recent IPA Bellwether report shows, but with that momentum comes creative pressure. Brands are seeking higher quality experiences and higher production values. They [...]
An Offer You Can’t Opt Out Of; Why Produce When You Can Partner
Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data is used and monetized. State residents can opt out of their data being used for advertising. In theory, anyway. At least 35 of the nearly 500 data brokers registered in California hid their own deletion [...]
Large Billboard Spectaculars in LA Upgraded
upgrade reflects KEVANI and SNA Displays’ shared commitment to developing world-class media platforms that deliver The post Large Billboard Spectaculars in LA Upgraded first appeared on OOH TODAY.
Colorado Tourism Invites Chicago
initiative transforms city windows into living portals to Colorado’s most breathtaking natural wonders, offering busy city dwellers a chance to The post Colorado Tourism Invites Chicago first appeared on OOH TODAY.
Columbus Station Makes Changes to Evening Anchor Lineup, Adds Jeff Hogan to Lineup
Hogan joined the station after working in Raleigh, N.C.
McCann Taps Brendan Gaul to Lead Long-Form Entertainment Push
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as […]