For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance [...]
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.
Photographer revered for his intimate portrayal of the East End in which he grew up At a funfair on Wanstead Flats, east London, in the mid-1950s, a plastic camera was up for grabs. Eight-year-old John Claridge saw it and needed it. He wanted to preserve the memories of everything that whirled around him and take [...]
In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, [...]
Stage and screen actor best known for playing Rupert Giles in the US television series Buffy the Vampire Slayer Anthony Head found fame as half of the Gold Blend couple in commercials that captured the imagination of the British public in the late 1980s and 90s. They paved the way to success for him on [...]
The new offering can build custom audiences from RFPs in minutes, down from hours.
Entries for ADWEEK’s 2026 Agency of the Year awards are now open. From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushing marketing forward while driving strong business […]
Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.
Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.
Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.
