The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s [...]
One of the biggest surprises for newcomers to mobile OOH is how dramatically performance can change within very small geographic distances. The post Inside a High-Performance GOTV Route: How Mobile Billboards Are Planned Block by Block first appeared on OOH TODAY.
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it. The post Meta’s NewFront Message To Advertisers: Embrace The [...]
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an […]
Uproxx TV pitches advertisers on CTV reach and 'super creators.'
Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.
Creative agency media billings don’t matter so much these days we’re constantly told but actually….they do. A lot of clients spending decent sums in mainstream media is a pretty sure sign of an agency doing its job. In what was clearly a difficult 12 months for many VCCP tops the Campaign/Nielsen billings table on a [...]
Last week, attorneys general from 13 states filed a federal lawsuit in the Southern District of New York against OneMain Financial (OneMain) and affiliated companies, alleging deceptive and unfair practices related to the sale of its loan “add-on” products. Led by New York Attorney General Letitia James, the multistate coalition asserts that OneMain’s practices violate...
The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The post Ad Tech’s Off-Broadway Debut appeared first on AdExchanger.
