The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech. Ryan Hudson, ZeroClick’s founder, was a co-founder of Honey, a browser extension [...]
We have been contacted by a consortium of Large Market Independents in the US, following the lead of Christopher Tavlarides, Co-Founder of Capitol Outdoor The post OOH Word on the Street Today —Are there Two Sets of Rules for OOH Measurement with The Big 3 and ‘Other OOH Owners’? and and Agencies Holding Payments Even [...]
Movia Moving Into Airport Lounges, OOH in the Age of AI, and NTN Advertising—here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
There was a time in the history of search engines, when keywords were everything. As an example, a story told by the website SEO says that search engine optimization had its start back in the pre-Google days of 1995, when the once-popular band, Jefferson Starship, complained that in doing a search of their name, the [...]
Send us a text In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech. Podcast Breakdown 00:00-03:40 Fun Facts & Introduction 03:40-08:30 Dance, Wrestling & Coachella Stories 08:30-12:40 [...]
In this edition of the On Background newsletter, publishers position themselves for a post-traffic era.
Reading Time: 2 minutes Publishers, let’s face a simple truth: Attention Drives Revenue. If your content isn’t engaging, your ad performance will suffer. And your audience is moving fast. Data shows short-form content delivers up to 2.5x higher engagement than traditional long-form formats. Video shots and reels are projected to account for 82% of internet [...]
This festive season, Sujata Mixer Grinders, one of India’s most trusted kitchen appliance brands, has...
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on [...]
The startup’s platform helps brands deploy specialized agents to guide discovery, deliver smarter loyalty offers, and stay visible on ChatGPT, Gemini, and other AI systems.
