Fox Announces Plans To Acquire Roku For $22 Billion
Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger.
The Future Of Bidding Won’t Be Won By DSPs Alone
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome [...]
Mother wins brief to humanise QuickBooks
Mother has many valuable qualities and one of the them is the ability to bounce back from reverses. In the UK it may have lost Ikea to VCCP (a bit of head scratching here although VCCP and Mother have been playing pass the parcel with our Agency of the Year selection for the past few [...]
Uber Eats, Taylors of Harrogate and more: best new creative ads
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling [...]
1st-Party Data Is Driving Down Your Street
First-Party Data Is Driving Down Your Street By Aubrey Lundgren | Lime Media Every marketing team in the country is having the same conversation right now. Third-party cookies are disappearing. Digital targeting is getting harder and more expensive. Audiences are fragmenting across platforms that are increasingly reluctant to share data. And the pressure to find [...]
5 New Opportunities —OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 5 New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
Daktronics Introduces “The Whale”
“The Whale” measures 9 meters high by 38 meters wide and features 10-millimeter pixel spacing. The post Daktronics Introduces “The Whale” first appeared on OOH TODAY.
The Best Billboard I Saw Today
Where the Crowd Goes, Truly Follows The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Virginia Is Not For Precise Geolocation Data Lovers
Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try. “There’s a business person right now who doesn’t know my name, but we’ll be best friends [...]
The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess
The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required [...]