For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of the best.
The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are technical hurdles to be resolved on both the buy- and sell-side, Tom Page, Sales Director at Publica, says it's "heartening" to see SSPs and DSPs evolving their strategies to meet that challenge. In this [...]
Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in the effort, we’ve been acknowledged for our innovation [...]
Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The “Gravy Drip” collection is another absurdist instalment in the KFC/Mother story. It’s a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine. Phoebe Syms, brand [...]
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing. He’s been pouring Stella Artois for his mates in a recent [...]
The Price of Milk will have its world premiere at the 2025 Tribeca Festival.
Mashburn Outdoor announced the acquisition of Outdoor Advertising Assets in Alabama, Tennessee, and Georgia from New South Outdoor. The transaction included 39 digital and 117 static The post Mashburn Outdoor Acquires 156 Displays from New South Outdoor first appeared on OOH TODAY.
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don’t rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground’s new effort for Beats by Dre featuring Cole (‘Cold’) Palmer gliding across the ice is [...]
Across these three unique events, one insight rang true: DOOH has matured into an active, intelligent, and essential part of the modern media mix. The post DOOH is Elevating Across Many Verticals first appeared on OOH TODAY.
