The All England Lawn Tennis Club Launches Global Brand Campaign for The Championships, Wimbledon with VCCP
The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign from the new global brand platform ‘There is only one Wimbledon’. ‘There is only one Wimbledon’ spearheads [...]
Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes
It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never been seen before. But more than that, we love the work that shows full commitment to the execution. [...]
Social media creators to overtake traditional media in ad revenue this year
User-generated material to surpass advertising income from professional media amid change in viewing habits Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a “huge cultural shift” for the media world. User-generated material – videos, podcasts and posts [...]
WPP Media Downgrades Global Ad Revenue Forecast for 2025
WPP's media arm WPP Media has lowered its forecast for global ad revenue growth in 2025 to 6.0 percent in its latest 'This Year Next Year' report, its biannual report laying out the trends impacting advertising revenues in the coming years. The revision, down from a prediction of 7.7 percent in December's forecast, is primarily [...]
Billboard Design & The Five-Second Rule
The Five-Second Rule: Designing Outdoor Ads for Blink-Speed Attention In the world of outdoor advertising, time is your most limited resource. A driver traveling at 55 mph sees a billboard for only about 5–7 seconds—sometimes less. Pedestrians walking by a transit shelter or street-level poster may glance for just a moment before moving on. That’s [...]
With Help From Post Malone, Stanley 1913 Wants to Show It Sells More Than Cups
New chief brand officer Kate Ridley outlines her culture-first strategy to expand Stanley’s brand image.
Equinox Settles New York Attorney General Claims Alleging Non-Complaint Subscription Cancellations
Equinox Group, LLC, the operator of Equinox and SoulCycle fitness clubs, recently entered into a settlement agreement with the New York Attorney General’s Office (“OAG”). Under the settlement terms contained in the Assurance of Discontinuance, Equinox agreed to pay $600,000 and overhaul its subscription and cancellation practices. The deal was announced in May 2025, following [...]
The ‘death of creativity’? AI job fears stalk advertising industry
WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads WPP chief Mark Read to step down as agency battles AI From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on [...]
Warner Bros. Discovery to Split Into 2 Companies
WBD president and CEO David Zaslav announced the plan on Monday.