It’s been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged holding company – which will take over from Publicis Groupe as the world’s biggest – is finally taking shape. Rumour is that only four creative brands will be on offer; two made up of Omnicom [...]
grab your popcorn and let's take a look at the top 10 things that are currently rocking the OOH world. The post 10 Things Shaking Up the Billboard Biz first appeared on OOH TODAY.
Speaking My Language Duolingo is getting half-serious about advertising. The language learning app has a base of 47 million daily active users and plenty of attention to harvest. However, Duolingo has been standoffish toward advertising, which Adweek reports makes up less than 7% of its $748 million in revenue last year. Duolingo hasn’t been cautious [...]
Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies often fail to make precision therapies commercially viable – leaving life-changing treatments underused. Tomorrow’s most promising treatments – biologics and those informed by genetic or biomarker insights – [...]
A recurring theme in Nielsen's monthly viewing figures is the rising prominence of YouTube on TV screens, with the Google-owned video service now accounting for around 13 percent of total TV viewing time in the US. And with the sheer volume of content on YouTube increasing by the day, advertisers are faced with an ever-growing [...]
My friend Steve Smith, who has died aged 68 of prostate cancer, was a successful advertising copywriter. Imaginative and funny, in the late 1980s and early 90s he created many of the scripts for the classic Time for a Sharp Exit campaign for Harp lager, which was his concept. His stories all had blokes in [...]
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too” message in unusual places. It’s seen on a sheep and a paper doily as well as a church notice board and a golf ball in the rough. The social media campaign builds on the “near [...]
The collaboration points to a new path for publishers seeking growth in the retail media era.
Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for “radical control and radical [...]
It was meant to cure poverty. Instead, it’s teaching machines how to lie beautifully. The dream that sold us Once upon a time, AI was pitched as humanity’s moonshot.A tool to cure disease, end hunger, predict natural disasters, accelerate education, democratize knowledge. “Artificial Intelligence,” they said, “will solve the problems we can’t.” Billions poured in. [...]
