Binging With Babish Expands Into Meal Kits, Podcasting, and Hospitality
Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.
George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. It is worth remembering that before the Mac… Apple created the Lisa. This was the breakthrough forerunner to the Macintosh, incorporating what were considered at that time to be remarkably advanced features for a desktop [...]
Ocean wins prime British Land Out of Home sites
Ocean Outdoor UK has been appointed by British Land, one of Europe’s biggest property development companies, as its Digital Out of Home (DOOH) media partner in London following a competitive tender. The long-term contract covers three of British Land’s central London estates – Paddington Central, Regent’s Place and Broadgate and Liverpool Street in the City. [...]
What’s in a name? It matters for Adidas winner PHD
Adidas is reportedly on its way from WPP’s EssenceMediacom to Omnicom’s PHD in one of this year’s flagship media pitches. Publicis Media also pitched. At this stage none of the principals are saying anything, a further sign of the all-encompassing secrecy infecting the corporate sector. Is Adidas changing media agency vital intelligence for Nike and [...]
Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.
WOO launches Global OOH Audience Measurement Guidelines 2.0
One of the most valuable and unique things a strong trade association can do, is get the whole industry together, working for everyone's benefit. The post WOO launches Global OOH Audience Measurement Guidelines 2.0 first appeared on OOH TODAY.
World Cup Drone Show – The OOH Squad
well over 2000 people in the crowd and another 8000 spilling over from the concerts that finished adjacent to the show. The post World Cup Drone Show – The OOH Squad first appeared on OOH TODAY.
The Best Billboard I Saw Today
Where OOH Meets Organic Reach The post The Best Billboard I Saw Today first appeared on OOH TODAY.
AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your [...]
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.