AI Is Bringing Retail Media Closer to the Sale
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]
What It Takes to Grow a CPG Challenger Brand
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]
What’s POSSIBLE With AI
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference. The post What’s POSSIBLE With AI appeared first on AdExchanger.
Unforgettable Faces and Bold Journeys: Week of May 1st
Revlon, IKEA, Jägermeister, Audi, Müller FRijj, Pluck'd, Wingstop, TBPN, Amtrak
Inside Fox’s Upfront Pitch: Tubi and Sports Primed to Score Advertiser Growth
Fox ads president Jeff Collins previews upfront pitch, growth for Tubi, and more advertisers getting into sports.
POSSIBLE 2026: AdExchanger’s Hot Takes
The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got [...]
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
OpenAI is Now Sharing Its Users’ Data With Advertisers
The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.
Chinese Retail Is Shaking Up American Retail
Asian retail—much of it Chinese—is now having its own moment.
Marketers on the Move: Hires and Exits at Chipotle, PayPal, Overtime, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.