Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
Channel 4 Sales today announces the five brands shortlisted to win one million pounds of commercial airtime via the Diversity in Advertising Award. This year marks the tenth year of the edition, and will focus once more on the brief, Inclusive by Design. Building on last year’s winning advert, Sigh of Relief from Currys and AMV BBDO, Inclusive [...]
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s biggest company by value and even boring old Microsoft is currently bigger (although not by much.) See that its LinkedIn now has ad revenue of $8.2 billion. Must be the world’s most profitable echo chamber. [...]
Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available [...]
Laces up and ready for takeoff--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the […]
The latest Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers and Deloitte covering Q2 this year found that total revenues across the 13 digital publishers surveyed grew by an average of 3.4 percent year-on-year. While advertising revenues continue to struggle, the results suggest that publishers' efforts to diversify their revenue streams are [...]
Exodus of big clients, falling profits and dire forecasts raise prospect of a once ‘unthinkable’ breakup A dark joke is doing the rounds in adland that the original Wire and Plastic Products, the small Kent-based basketmaker that Martin Sorrell bought 40 years ago as a stock market-listed vehicle to build WPP, might outlast the advertising [...]
