Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.

By |2026-05-04T08:53:53-07:00May 4th, 2026|News|Comments Off on Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett

Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what [...]

By |2026-05-04T08:53:52-07:00May 4th, 2026|News|Comments Off on Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

Money can’t buy you cool: Bezos backlash posters spoil the party

The Met Gala has always been known as the “Oscars of the east coast”; the premier event on the New York social calendar. This year, pressure group Everybody Hates Elon is doing its best to damage the prestige of the starry fundraiser with a poster campaign that condemns this year’s sponsor, Amazon founder Jeff Bezos. [...]

By |2026-05-04T02:03:26-07:00May 4th, 2026|News|Comments Off on Money can’t buy you cool: Bezos backlash posters spoil the party
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