Meta Announces New Retail Media Tools to Grab More Ad Dollars
The social media giant is also making it easier to buy products without leaving its apps.
Plumbing Advertising: Being the First Call When Problems Happen
Plumbing issues don’t wait. A burst pipe, clogged drain, leaking water heater, or backed-up system can turn into a stressful situation fast. And when it happens, homeowners aren’t browsing endlessly—they’re calling the first company they recognize and trust. That’s exactly why plumbing advertising through billboards is so effective. Billboards help plumbing companies stay visible long [...]
Samsung Touts Performance Credentials and Creator-Fronted Formats at NewFronts
While TV has traditionally been seen primarily as a home for top-of-funnel brand-building campaigns, there's been a renewed push in recent years from some companies in the TV world to compete for performance budgets. Performance TV is nothing new, of course. Direct response TV ads have been around for decades. But the growth of streaming [...]
Samy lands Unilever Foods global influencer brief
Why does your heart sink a bit when you learn that Unilever Foods has appointed influencer agency Samy (or “social first agency” as it likes to describe itself) to develop a global influencer strategy? There’s something slightly off about influencers: recently we’ve had them out in force in London’s leafy Notting Hill, getting dressed up [...]
Metro vs Bus Advertising: Cost, Reach & ROI Comparison
In the rapidly evolving urban landscape of 2026, transit media has become the “fastest-growing” segment...
Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats
Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.
NEWSLETTER: Advertising, Marketing & Promotions – March 24, 2026
Click here for the March 24, 2026 Newsletter
If Better Leaders Existed, You’d Scroll Past Them.
We’re not being led by idiots. That would be easier. Idiots don’t build systems this effective. Look at who wins now. The loudest. The fastest. The most certain. Not the most right. Not the most useful. Just the easiest to consume and our world is a mess! They’re not stupid. They’re optimized. Politicians perform clarity [...]
OOH Best Creative Last Week Today
From Power Lunches to Frozen Foods--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
User Experience for Business Owners – Boosting ROI
Small business owners from coast to coast know that turning website visitors into loyal customers can feel harder than fixing a stubborn plumbing leak. When your online presence shapes first... The post User Experience for Business Owners – Boosting ROI appeared first on PGN Agency.