Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in "additive" viewership. "We want to get that content out to as many people [...]
...campaign will activate in cities across the globe, including Albuquerque, Atl, Auckland, Boise, Brisbane, Chi, Christchurch, Denver, Gold Coast, Grand Rapids, London, LA, Mayo, Melbourne, Minneapolis, NYC, Oklahoma City, Portland, Salt Lake, SF, Seattle, Spokane, Sydney and Washington D.C The post LimePride “Ride Forward” first appeared on OOH TODAY.
WUPA will be branded as CBS Atlanta and include the upcoming launch of the CBS News Atlanta streaming channel
It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also when the industry’s titans come together to compare notes on the topics keeping them awake at night. For CMOs and marketing leaders, Cannes not just about picking up trophies, [...]
Move sends shock waves through traditional media industry by posing threat to advertising agencies Business live – latest updates The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional [...]
Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. "If the decision on the sell-side is better for the marketer then that's what should happen, and we're just going [...]
The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.
Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2’s free roaming deal across Europe. The Sean Bean voiceover provides continuity – he’s been doing this for 23 years – as the [...]
Why Weak Thinking Is Starving Creativity A strange thing is happening in adland. Budgets are holding. Tools are multiplying. Content is everywhere.And yet—campaigns are feeling flatter, safer, forgettable.We’re showing up more. But saying less. According to Lions’ State of Creativity 2025 report, we now know why: 51% of brands say their insights are too weak [...]
