Books, podcasts, and reports to fuel your thinking—even with your OOO on. Check out our Summer Reading list for CMOs and Marketing Leaders. The post 2025 Top Summer Reading List for CMOs and Marketing Leaders appeared first on The Loomis Agency.
Protein snacks are currently big business on both sides of the Atlantic. Tesco’s meal deal of chicken sandwich, egg protein pot and a coke was its best selling combination of 2024, and it’s a similar story at Waitrose and Pret a Manger. Processed meat might be unpopular for some health fanatics, but it’s got a [...]
The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.
Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.
While the macroeconomic environment and the progress of its merger with Interpublic Group were, inevitably, big topics on Omnicom's earnings call following its Q2 results, CEO John Wren seemed keen to put AI centre stage in the discussion. Before CFO Philip Angelastro was invited to talk through financials, Paolo Yuvienco, Omnicom's chief technology officer, took [...]
Clinch's pivot to flat-fee model marks a departure from how most adtechs traditionally monetize.
Tesco mobile and BBH are running a new campaign helping parents to decode children’s digital language, all in the cause of online safety (and Tesco Mobile.) According to research from Internet Matters2, having conversations with children can help them stay safe online. But for parents it can be difficult to know where to start, when [...]
The NWSL team is growing its queendom, with Alaska Airlines as the newest partner.
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) – essentially HFSS products – will be banned from advertising on TV (including streaming services) before 9pm, and across all paid online advertising regardless of time. After months of uncertainty, it’s now confirmed that brand-led campaigns [...]
Featuring a 270-degree curved LED screen spanning 1,700 square meters, this record-breaking installation marks a new benchmark in virtual production technology and scale The post Absen x Versatile: World’s Largest LED Virtual Production Volume Unveiled, Breaking Single-Screen Pixel Record first appeared on OOH TODAY.
