OOH News You Oughta Know Today
Movia Moving Into Airport Lounges, OOH in the Age of AI, and NTN Advertising—here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Partnering With SEO Experts to Stay Ahead Online
There was a time in the history of search engines, when keywords were everything. As an example, a story told by the website SEO says that search engine optimization had its start back in the pre-Google days of 1995, when the once-popular band, Jefferson Starship, complained that in doing a search of their name, the [...]
Priti Ohri – CEO & Co-Founder, Advertible Inc
Send us a text In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech. Podcast Breakdown 00:00-03:40 Fun Facts & Introduction 03:40-08:30 Dance, Wrestling & Coachella Stories 08:30-12:40 [...]
Is the Future of Publishing a Bunch of AI Answer Engines?
In this edition of the On Background newsletter, publishers position themselves for a post-traffic era.
57% Higher Engagement? VDO Shots is the Game-Changer
Reading Time: 2 minutes Publishers, let’s face a simple truth: Attention Drives Revenue. If your content isn’t engaging, your ad performance will suffer. And your audience is moving fast. Data shows short-form content delivers up to 2.5x higher engagement than traditional long-form formats. Video shots and reels are projected to account for 82% of internet [...]
Sujata Mixer Grinders Strengthens Brand Visibility with Landmark OOH Campaign on DND Flyway
This festive season, Sujata Mixer Grinders, one of India’s most trusted kitchen appliance brands, has...
Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on [...]
EXCLUSIVE: Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’
The startup’s platform helps brands deploy specialized agents to guide discovery, deliver smarter loyalty offers, and stay visible on ChatGPT, Gemini, and other AI systems.
Streaming Overtakes Linear TV in Germany with Smartphones Leading the Charge
The migration of viewers from linear TV to streaming is a global phenomenon, but in some markets the transition is occuring faster than others. In Germany, a new report from digital trade association Bitkom has found that the proportion of German adults who watch streaming services (87 percent) has overtaken those who watch linear TV [...]
Festival Billboard Advertising | Reaching Crowds at the Season’s Biggest Events
Late summer is packed with music festivals, county fairs, and cultural celebrations. These events attract thousands of attendees—many of whom are traveling in from surrounding areas and spending money on food, entertainment, and shopping. For brands looking to connect with large, engaged audiences, festival billboard advertising offers an unbeatable way to be seen before, during, [...]