Roku’s New Ad Chief Reveals How He’ll Steal Search and Social Budgets, Amid Looming Fox Acquisition
Patrick Harris is going after the performance dollars that usually go to Google and Meta.
Patrick Harris is going after the performance dollars that usually go to Google and Meta.
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown 00:00 - 05:55 Introduction, fun facts & New Orleans roots 05:56 - 12:00 [...]
The Entertainment and Craft Lions were mostly a triumph for big, global brands this year, with Adidas, Apple and Google among them. Jury presidents placed an emphasis on community, collaboration and belonging for Entertainment, while “human-made” was central to the Craft winners. ENTERTAINMENT Grand Prix Adidas and Oasis created official merch for last year’s global [...]
There was much cheering and whooping as Oprah Winfrey took to the stage in the Palais, looking radiant in a white pantsuit. With a distinct lack of too many A-List celebrities on the main stages this year (compared to last), this was a hot ticket and packed out the Lumiere Theatre. Interviewed on stage by [...]
Cast your mind back to the 80s and 90s when advertising was a breeding ground for film industry talent, with the likes of Ridley and Tony Scott, Alan Parker, David Fincher and Jonathan Glazer all forging their careers in commercials before making it big in Hollywood. By contrast, in recent years there has been much [...]
The UK government will begin preparing for a managed withdrawal of the country's digital terrestrial television (DTT) broadcast infrastructure, planning to either wind DTT services down by the end of 2034, or set a time-limited extension lasting until 2044 at the longest, according to a new government green paper. A conflict of PSM obligations The [...]
Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger. But merchant marketing is the way the company thinks about its [...]
British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman The British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women. The five-minute advert for a multipurpose disinfectant, [...]
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting [...]
Freddy's Frozen Custard & Steakburgers has launched a new campaign titled 'This is the Good Stuff,' encouraging people to slow down and appreciate meaningful moments. Developed by the creative agency 3Headed Monster, the campaign aims to shift perceptions of fast food by highlighting the quality and...