While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. VideoWeek asked five leading industry analysts for their predictions for video, media and [...]

Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett, winning Ocado in a three-way pitch against Fold7 and Joint. The business moves from St Luke’s which didn’t repitch. Flock was the pitch consultant. Marketing director Eilidh MacAskill says: “We genuinely could not be more [...]

For the last week or so we have been bombarded with news items in the ad trades and the financial press about the forthcoming merger of Omnicom and Interpublic. Most of these are merely a rehash of the pablum generated by the holding companies PR departments telling existing clients that they will benefit not only [...]

Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to being production-ready, every detail is meticulously crafted. So, when traditional creative testing is introduced at the last minute, it’s no surprise it can ruffle some feathers. That’s why we created Stress Tester, an alternative way [...]