Christmas stands alone as a holiday built on pure childhood magic. We all remember waiting up for Santa, the excitement of Christmas morning, and just believing that anything was possible. That’s why Christmas ads hit different – brands tap into the nostalgia of when we still believed in the magic. This emotional foundation gives brands [...]
Mark Read, Arthur Sadoun and Sir Martin Sorrell have all been offering their two penn’orth about the Omnicom/IPG deal, assembled here by Australia’s B&T. With this creation from Adobe Firefly, described as generative AI for creatives. But which is which in what looks like adland’s version of Super Heroes? The post Who are these guys [...]
"The development of the OFC is about building stronger partnerships with advertisers and agencies, ensuring their voices are not just heard but actively shape the future of our industry The post OOHMAA’s Out of Home Futures Council (OFC) first appeared on OOH TODAY.
CTV's role in driving commerce is evolving and playing an integral part in the consumer purchase journey.
Carlos Watson was convicted in July.
ABC News is facing a storm of criticism after announcing that it would pay $15 million to settle a defamation suit with President-elect Donald Trump that involved its anchor George Stephanopoulos. The network disclosed the settlement over the weekend, indicating that the payment would be in the form of a donation to a future Trump...
Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station's chief investigative reporter and will co-anchor the 5 p.m., alongside anchor Tisha Powell. "For decades now, WAFB Channel 9 has been the gold standard when it comes to news, weather and sports in the...
The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and ranking member Rep. Raja Krishnamoorthi (D-Ill.) sent letters to Apple, Google, and TikTok Friday reminding them that barring a change in TikTok's...
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then...
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension,...
