How generative AI is influencing and evolving AdTech
Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to […]
Coca-Cola and PepsiCo plan competitors to Olipop and Poppi—what it means for soda marketing
Forthcoming products from Coca-Cola’s Simply and PepsiCo’s Soulboost aim at the explosive success of challenger brands such as Olipop and Poppi.
14 creative campaigns to know about today
Among the notable creative campaigns for Dec. 17, 2024: darkly comic spots from Wonderful Halos and Public Inc.’s eye-catching holiday film about empathy.
How Amazon Prime Video’s embrace of game shows could present more streaming ad opportunities
Prime Video is betting on game shows with a block of them on Wednesdays.
GenAI at Amazon Ads: Constant innovation with safety at the forefront
Amazon Ads' Ashima Singhal discusses how Amazon Ads is revolutionizing advertising with GenAI in Ad Age's "30 Seconds With Studio 30" video series.
Week in Charts: Ted Sarandos on Using TikTok to Boost Netflix, Ad Creatives Lean on AI, and Omnicom Tops New Business Rankings
In this week's Week in Charts: Netflix's CEO discusses TikTok, ad creatives lean on AI, and Ofcom reveals the platforms most likely to pose online harms, along with the latest industry share price movements. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week [...]
Advertising’s Road to Success Starts with the Right Wheels
After a year dominated by Google's cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. If [...]
The vertical sprint / Vrai ou FOOH lookalike?
THE ORIGINAL? Adidas « Impossible is nothing » – 2004 Click the image to enlarge Source : Clio Awards BRONZE, Cannes SILVER Agency : TBWATokyo (Japan) LESS ORIGINAL Icade Pulse (office real estate) – 2024 Watch the Case Study Video Source : CB News Newsletter Agency : Kosmo CGI (France)
B2B CMOs plan to boost AI and social media spending in 2025
A Harris Poll survey finds a majority of B2B marketers are looking to invest more in AI, social, video and podcast advertising in 2025.
EDO-DoubleVerify deal brings outcome signals to CTV programmatic buying
EDO and DoubleVerify’s deal will let DV Scibids factor online engagement patterns into CTV bids.