Honda, Nissan plan to merge under holding company with Honda in driver’s seat by summer 2026
Japan’s second- and third-largest auto players to join forces.
ESPN begins prepping for its streaming launch in new campaign from BSSP
ESPN’s “Tap in” campaign from BSSP promotes a digital ecosystem and sets the stage for “Flagship.”
The Biggest TV News Departures and Shake-Ups of 2024
Change doesn't always happen overnight... sometimes it takes an entire year. And you don't have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The steady accumulation of resignations, promotions, job changes, and corporate reorgs--as well as a few notable passings of celebrated journalists--over...
How US Brands Can Keep Up With the Live Commerce Gold Rush
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in...
Branding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024
It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial...
Marketers Believe AI Will Eliminate Jobs — Just Not Theirs
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI...
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most
It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers...
The Great Displacement: AI, Wealth, and the Looming Divide
Picture this: A factory once teeming with workers, the air filled with the clatter of machines and camaraderie of labor, now lies eerily still. Robots work tirelessly, their movements flawless, their efficiency unparalleled—and their jobs irreversible. Across the globe, in once-bustling call centers, workers now find themselves replaced by AI systems that respond faster, cheaper, [...]
